Six tips for a smoother virtual turnover
Research shows now that the majority of automotive customers want the option of a virtual turnover. They may come into the dealership initially to view and select the car, and they’ll come in to pick it up, but in a recent JM&A survey, 80% of respondents said they preferred the virtual turnover experience over completing […]
Eight reasons to use a menu to present sales offers
Humans are hard-wired to want choices. Fries or mash? Do the dishes or the laundry? Meet at 1:30 or 2:30? Whether for pleasure or purpose, we like to have some say in what we do. It all comes down to control: As cave dwellers, we learned to associate choice with survival. The need to maintain […]
Four steps to boosting F & I revenue
Introducing the new Armour Group blog, where each month we’ll share useful information that will help you drive the performance of your dealership. To kick things off, we’re covering the 4 steps that are practically guaranteed to boost F&I revenue. Strengthen these 4 pillars — the button-up, the menu, your use of visuals, and using […]
